ATTRACT
Social Proof Multiplier
People look sideways before they move forward.
People look sideways before they move forward. Before they trust your pitch, they want to see that someone like them has already taken the leap and landed safely. Not a logo wall. Not "trusted by 500+ companies." They want to see a specific person in a specific situation who faced the same doubt they feel right now, and came out the other side. If that proof is missing, vague, or buried on a separate page, most people will quietly choose the option that simply looks more popular.