Skip to main content

Find Your Starting Point

Start From Your Situation

Find the key that matches what you're experiencing right now.

AllRESONANCEATTRACTTRUSTBELONGBOND

RESONANCE

Does the customer feel an instant connection — or nothing at all?

People check you out and feel nothing

Identity Echo →

You explain everything right, but nobody gets excited

Storytelling Hook →

People like you but choosing you feels risky to their reputation

Status Signal →

People leave before they even see what you offer

Attention Casino →

Customers call you expensive, no matter how much value you deliver

Framing Reset →

ATTRACT

Are the right people finding you — and choosing to stay?

You attract interest from the wrong people while the right ones slip away

Right-Fit Magnet →

People ask 'who else has done this?' and you don't have a good answer

Social Proof Multiplier →

Interested customers say 'I'll think about it' and then disappear

Scarcity Trigger →

Everyone loves your idea, but nobody actually buys

Paradox of Great Ideas →

Your customer experience feels inconsistent and you can't pinpoint why

Conway's Mirror →

TRUST

Is trust building — or breaking before the deal closes?

Something invisible stops people from saying yes

Trust Signals →

Customers think you're expensive because they can't see the outcome

Outcome Proof →

The fear of making a wrong choice kills the deal

Risk Reversal →

You delivered well, but the customer seems disappointed anyway

Expectation Gap →

A good customer suddenly goes quiet and you don't know why

Death Spiral Breaker →

BELONG

Do customers feel invested — or ready to walk away?

Customers like you, but they'd switch to a competitor without hesitation

IKEA Effect →

People use your product but never feel part of something bigger

Belonging Trigger →

Customers invested time with you but still consider leaving

Sunk Cost Activator →

Everything works fine, but nobody talks about you afterwards

Peak Moments Design →

Loyal users who would never call themselves 'your people'

Identity Circle →

BOND

Are your best customers becoming advocates — or staying silent?

Happy customers who never recommend you to anyone

Advocacy Pathway →

Your community goes silent between launches

Community Ritual →

You ask for reviews and referrals and hear nothing back

Reciprocity Engine →

Customers leave and nobody tells you why

Silent Churn →

Your best customers are your best-kept secret

Advocate Spotlight →

Ready to go deeper?

Unlock all 25 keys and their experiments, signals, and AI prompts.

Get Access →