RESONANCE
Framing Reset
The way you frame a problem changes the decision, even when the facts stay the same.
The way you frame a problem and its options changes the decision, even when the facts stay the same. If you accept your customer's default frame ("this is a cost", "this is a risky change"), you end up defending yourself inside someone else's story. When you calmly reframe the situation around what really matters to them – risk, certainty, control, upside – you make it easier to say yes without feeling reckless.