RESONANCE
Storytelling Hook
You explained everything perfectly, but the customer's eyes glazed over.
Facts convince, but stories attach. When someone hears a logical argument, they evaluate it. When they hear a story, they step inside it. Your customer does not need to understand what you do. They need to see themselves in a story where their problem is already solved, and you were the turning point. If your message reads like a product description instead of a story they recognize, they will understand you perfectly and feel nothing.