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Founding Member Access
Join as a Founding Member and get the full Bonding Keys deck before the regular price goes live. Use it to see where your customer relationships strengthen, where they break, and what to do about it.
- All 25 research-backed Bonding Keys across every Bonding Key stage
- Quick Diagnostics to uncover where your relationships are fragile
- Concrete Experiments that turn insight into action
- Early access to new key drops and resources during launch
- 14-day satisfaction guarantee if it's not useful for your work
After launch, the regular price will be €197 + VAT. 14-day satisfaction guarantee included.
How It Works
Get instant access
Purchase Founding Member Access and receive a secure login to the Bonding Keys portal.
Pick one key and start small
Use the Quick Diagnostic in a team meeting to spot one critical bonding moment in your customer journey.
Run one experiment
Choose a suggested experiment, run it in the real world, and watch what changes in customer behaviour.
One key and one experiment is enough to see impact.
What Does One Better Bonding Moment Return?
Three real-world scenarios where a single key pays for the entire deck.
Keep One Fading Customer Segment and Retain €10,000
A loyal customer segment that spends €10,000 a year is quietly fading. They haven't complained, but visits are dropping, reorders are slowing, and they're already comparing alternatives.
Using the Silent Churn and Peak Moments Design keys, you redesign one critical moment in their experience and re-engage the segment before it's too late.
One re-engaged segment = €10,000 retained vs. €147–197 one-time cost.
Add Trust to Your Online Store and Gain €5,000 per Quarter
Your online store converts 3 out of 100 visitors. Customers browse, compare, but leave without buying because the experience doesn't build enough confidence.
You apply Trust Signals and Outcome Proof keys to your product pages and checkout flow, adding real credibility where it matters most.
Even a small lift in conversion on €50,000 quarterly revenue = €5,000+ extra every quarter.
Fix One Broken Handover and Unlock €30,000 in Revenue
New customers get frustrated in the handover from purchase to delivery and 2 out of 10 never expand.
With IKEA Effect and Death Spiral Breaker, you redesign the first 30 days so more customers feel guided and committed.
If just 2 extra customers per year expand with €15,000 each, that's €30,000 additional revenue.
Optional Expansions
More Depth When You're Ready
Your Founding Member Access gives you the complete digital Bonding Keys collection. Over time, we'll release optional expansions — workshop kits, industry playbooks, and advanced key drops — that you can purchase separately if and when you need them. No hidden subscriptions.
Workshop Facilitator Kit
Run structured team sessions with ready-to-use scripts, slides, and exercises.
Coming soon
Industry Playbooks
See how SaaS, agencies, and service businesses apply Bonding Keys in real scenarios.
Coming soon
Advanced Card Drops
New, specialized cards released a few times per year as optional add-ons.
Coming soon
Questions Before You Join?
If one better-designed bonding moment keeps a key customer from quietly leaving, this pays for itself many times over.
Claim Founding Member Access