BELONG
Identity Circle
People feel the strongest bond where their personal identity and the group's identity overlap.
People feel the strongest bond where their personal identity and the group's identity clearly overlap. When someone can say "these are my people, this fits who I am (or want to be)", they don't just stay for the value—they stay for the we. If your brand's "who we are" is blurry, or you hide it to appeal to everyone, the right people never fully step into the circle.